The Most Important Question an Assistant Coach Can Ask

THE ASSISTANT COACH'S NOTEBOOK

Adapted from David Movilla

11/4/20264 min read

green sports court illustration

There are assistant coaches who overstep.

And there are assistant coaches who disappear.

The first ones come in wanting to change everything.

The second ones see things.

But keep them to themselves.

Out of respect.

Out of caution.

Because they're new.

Because they don't want to be a distraction.

Because the head coach is busy.

Because they can't find the right moment.

Because they don't want to come across as a problem.

And so the days go by.

Thinking. Assessing. Waiting. Staying quiet.

Until one day, they realize something uncomfortable.

They haven't overstepped.

Great.

But they haven't contributed everything they could have, either.

And that's a problem, too.

Because an assistant coach isn't there just to take up space.

But they're not there to hide, either.

They're there to help. To serve. To add value.

And to do that, they need to know one thing.

The most important thing.

"What do you want from me?"

It sounds like a simple question.

It isn't.

Because many assistant coaches join a coaching staff and get to work without ever asking it.

They analyze.

They prepare training sessions.

They edit video.

They scout opponents.

They talk to players.

They do their jobs.

But they don't really know what the head coach expects from them.

They guess. They interpret. They make assumptions.

And then they're surprised when they can't find their place.

Of course.

They never asked.

"What do you want from me?"

"What's the most important thing you want me to bring to this team?"

That's where everything begins.

Not with the list of ideas you bring with you.

Not with what you think the team is missing.

Not with your need to prove how much you know.

It starts with what the head coach needs.

Because if your purpose is to help, you need to know how they want to be helped.

That's what it means to serve.

Not to put yourself beneath someone.

Not to make yourself smaller.

Not to give up what you have to offer.

To serve.

And that's something completely different.

The problem starts when an assistant coach confuses respect with invisibility.

"I just got here."

"The head coach has a lot on their plate."

"I don't want to overstep."

"I can't find the right moment."

Okay.

Then create the moment.

You don't need to show up with a PowerPoint.

Or schedule a two-hour meeting.

Or bring a list of everything you think is wrong.

You can simply say:

"Coach, when you have five minutes, I'd love to grab a coffee with you. I have a couple of questions I'd like to ask."

No drama. No pressure. No chasing them down the hallway.

With respect.

And then walk away.

Give them space.

Because when you push too hard, people tend to shut down.

When you approach them without pressure or attachment to the outcome, curiosity can take over.

And curiosity opens doors.

You ask for five minutes.

But your goal isn't to spend five minutes with them.

Your goal is to create enough value that they want to spend thirty minutes with you.

Or even an hour.

Not because you're taking up their time.

But because they see that the conversation could actually help them.

Then you ask the question.

"My focus, my vision, and my purpose are all about helping you. But to understand how I can do that, I need to know what you want from me."

And then you stop talking.

Yes.

You stop talking.

You make room for silence.

And let the head coach break it.

You listen.

Maybe they tell you they want you to do a better job scouting opponents.

Perfect.

You commit.

"I'm going to do the best job I can scouting our opponents."

No excuses. No immediately jumping in to explain that you're capable of much more than just scouting.

First, you meet the need that brought you into the role.

First, you deliver.

Then you open the door to more.

With humility.

And with determination.

Don't say:

"I think maybe I could help out with a few other little things, too."

That sounds uncertain.

And uncertainty creates doubt.

You can speak with humility without making yourself sound small.

You can say:

"I'm confident I can bring additional value to the team in other areas beyond this role."

Additional.

Not different.

Because if you say "different," they might interpret that as wanting to do something other than what they've asked you to do.

That's not the point.

You commit to meeting their needs.

And then you show them that you can contribute even more.

But you need to prepare for that conversation.

You can't just show up and start improvising.

Bring three. Five. Or six clear areas where you believe you can add value.

Very clear.

One sentence. Two words.

Building a high-performance team.

Strengthening team identity and belonging.

Building stronger relationships between players.

Improving how the team handles adversity.

Developing a stronger internal locus of control.

Whatever you've identified.

Whatever you believe the team needs.

And whatever you genuinely believe you can contribute.

Don't explain everything all at once.

Simply say:

"I'm confident there are five other areas where I could bring additional value to the team."

And wait...

What do you think they're going to ask you?

"Like what?"

That's it.

You didn't force the door open.

They opened it themselves.

That's communication.

That's persuasion.

That's influencing without overstepping.

And it's also about no longer hiding.

Because if the head coach gives you room to contribute in one, two, or three additional areas, you've now been given the green light to work on them.

You no longer feel like you're stepping into territory that isn't yours.

You're no longer afraid to speak up.

You no longer second-guess yourself every time you want to bring something to the table.

There's validation.

There's an expectation.

There's a defined space for you.

And that's when the head coach can begin to see something important.

You're not just someone on the coaching staff who shows up, does their assigned tasks, closes their laptop, and heads home.

Someone who, if the building were on fire, would walk out because their office was already clean.

No.

You're someone who's committed.

Someone who genuinely wants to help.

Someone who understands their responsibility.

Someone who isn't there to take charge.

But isn't there to stand by and watch things happen without doing anything, either.

That's the balance.

Don't overstep. Don't disappear.

Ask. Listen. Commit.

And then show, with humility and determination, where else you can add value.

Because a great assistant coach doesn't need to take the head coach's place.

They need to own their place and make the most of it.

And to do that, there's one question they can no longer afford to put off.

"What do you want from me?"

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